Angaston based regional cellar door, Taste Eden Valley is delighted to become one of the fifteen visionary businesses declared a finalist in the 2017 Wine Industry Impact Awards.
The annual awards presented by Wine Industry Suppliers Australia (WISA), celebrate excellence in improving competitiveness and capability within the Australian wine industry.
Taste Eden Valleys’ unique business model is based on supporting wine brands without the capability of a running their own cellar door. This approach enables promotion and competitiveness for the Eden Valley wine region through shared services while showcasing a range of unique wine experiences under the one roof.
Taste Eden Valley is vital for small wine producers to reach the consumer. It supports each wine brand to be more competitive by reducing requirements to fund and operate a cellar door outlet. Brand awareness is increased with shared marketing and festival events such as the annual Taste Eden Riesling Festival.
This collective approach allows the wine producer to focus and invest on other key areas in building their businesses.
Taste Eden Valley owner, Melissa Raymond noted “We are absolutely delighted to receive this level of recognition within the industry. Our enviable selection of recognized producers, many of which are 5 Star rated wineries each represent a unique vineyard position in the region. By centralising the cellar door outlet to one location, we can not only increase proficiencies for the producer, but also offer unique wine tourism experiences that demonstrate the diversity of wine styles and varieties of Eden Valley. It’s a win/win situation for the producer and the wine tourist alike.”
Taste Eden Valley, is a finalist in the Tourism Category sponsored by AV Plus.
Winners of the prestigious Wine Industry IMPACT Awards will be announced at a gathering of Australia's leading wine sector identities at the Adelaide Town Hall on Thursday 19 October.